As per your rights, we will delete this from our database if you are not interested in our services or wish us to do so. The fact their name is written out within the email address makes it personal. Given how beneficial our [product/service] has been for [company profile/prospect profile]s in the past, I believed our offering to be of benefit to you.”. The second key principle of the GDPR is designed to give people access to the information about their personal data. The GDPR will bring the protection of personal data into focus across all facets of business life, and this is going to alter our approach to B2B email marketing. Your data is not being held in any other database or being resold.”. But, what is per… Again, if you keep detailed lead generation records, or ask for these from your suppliers, then you have a detailed response to this question. OOO replies are a potential gold mine for lead generation and updating your contact database. Trigger event selling allows you to get to your prospect at a point where they are most receptive to your solution, before they find your competition. Under GDPR, the personal data you collect needs to be adequate and relevant to the purpose of the email and your email content should express legitimate business interest. GDPR came into force on May 25, 2018. As the ICO outlines, “The onus is also on you to ensure – and demonstrate – that your interests are balanced with the individual.” It is key you are aware of the full context and logic behind your use of legitimate interest. This, in turn, implies that these. The EU’s biggest privacy update in more than two decades has now come into effect – and with 57% of B2B sales professionals not aware of what GDPR is (via Demand Gen Report) – now is the time to look at how GDPR has affected your sales team and how you can "legally" prospect under GDPR. If your contacting causes a big surprise on the individual’s side of the individual, it merely reveals that you apparently lack legitimate interest. But this will come to … If the goal can be reached in other ways which are less intrusive, you will be not able to rely on legitimate interest. As a supplier of email lists and leads for countries across Europe Growthonics has taken steps to ensure total compliance. To identify whether you have it or not, you should ask yourself the following three questions. To identify whether you have it or not, you should ask yourself the, Consent is always given out of free will. Funnily enough, the next line says “You’re in con… Although GDPR governs the way you collect, manage, store and delete personal information, the law has not eliminated the use of cold emails for B2B marketing. In gov.uk’s official Marketing & Advertising guidelines, they say: “You must make it easy to opt-out – for example by sending a ‘STOP’ text to a short number, or using an ‘unsubscribe’ link.” Although they have cited the ‘unsubscribe’ link, they by no means say this is the only way of doing things. This article takes you through what trigger event selling is, how it works, and what triggers to keep an eye out for. However, this is not true. For further information about what CRM cleansing is and whether you need it have a read of these articles we have published over the last month: If you are worried about having the time to perform CRM cleansing,  outsource it. I then guessed your email address and ran it through a verification tool we use to build lists for all our clients.”. And it usually … Ensure you are extremely precise in choosing who your ideal prospects are and who your segments are, and tailor your copy and campaigns to those prospects and their pain points. Lots of things stand out: 1. Despite protecting personal data, the GDPR doesn’t stop people prospecting or collecting leads, it simply demands a greater level of care and accuracy from lead generators. Don’t forget that behind your business contact stands an individual; thus you are processing his personal data. Key insight of this article is, when you can ensure legitimate interests of your B2B contact, you do not need consent before contacting. As Article 6, Clause 1 in the GDPR Legislative Acts states, legitimate interest is only legal if “processing is necessary  for the purposes of the legitimate interests pursued by the controller or  by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.”. Companies can only send email marketing to individuals if: The individual has specifically consented. This more flexible lawful basis of processing allows you to process personal data when your company works in favor of an individual’s legitimate interest. Here is an example of an answer one of our reps might use: “I was researching [company name] as I thought our services might be of interest given success we have seen for FinTech solutions in the past and after finding your public profile on LinkedIn I believed you to be the most relevant person to contact regarding our services. Explain Your Legitimate Interest In Your Email Copy. Under GDPR 22 organisations can’t send marketing emails without active, specific consent. So let’s bring some light into the darkness and clear up any doubts. You should only collect data that is strictly necessary to you as data administrator or data processor. Have you heard about these rumours that GDPR may kill the success of newsletters and email campaigns? The same you have to do for all consent given. It is the perfect opportunity to provide a solution when there is an actual need. We have the answers (and more) in our new guide on GDPR and email marketing. Include fields for the company name and also the size in order to sort out sole traders. Bought Lists. It is about personal data protection. Any outreach program or software today will have an automated unsubscribe feature as a basic part of the service. This should include three key pieces of information: Here is a quick example based on what we would include in our email campaigns: “I have chosen to contact you because based on [company name]’s LinkedIn profile I have strong reasons to assume that you can benefit from the information I am sharing. After hosting our second webinar related to handling email outreach and email marketing under GDPR, we wanted to add a couple more questions. Open with something that clearly explains how you have sourced their data, why you believe it to be relevant. 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